UltraTech Cement plans to raise up to Rs 3,000 crore through the private placement of non-convertible debentures to enhance its financial flexibility amid rising competition. The Aditya Birla Group company aims to issue rupee-denominated, unsecured, redeemable, and listed NCDs. Over the past year, UltraTech's share price has increased by over 22%, boosting its market capitalization to nearly Rs 3.1 lakh crore, outperforming the NSE Nifty 50 index.